Operational since 2012, Passione Playing Cards is an italian brand of custom playing cards established in California. The mission of Passione, which produces decks on themes such as the Divina Commedia and Vivaldi, is to bring Italian design and culture into the world of poker cards and to promote the world of the so-called custom playing cards in Italy.
We’ve been there with Passione since the company was born, long time before the first achievements, the art direction and the communication services. Together with Riccardo Conturbia, the founder, we named the brand and studied the logo.
The logo takes its inspiration from the monograms of the European, antique royal families. Only a few people know that those charming monograms derive from an accurate entanglement of the families initials, in the same way as Passione’s logo – from the initials “Italian Design” – took shape.
The color red is the perfect capstone for a branding concept fully based on Italian identity and design, on the mood of Italian historical nobility and on a lot (an awful lot!) of Passion for playing cards and art.