Branding for Pratomarmi

Geometric Costruction of the Logo Designed for Pratomarmi
Geometric Costruction of the Logo Designed for Pratomarmi
Geometric Costruction of the Logo Designed for Pratomarmi
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Branding for Pratomarmi

Established in 1994 in Prato, Pratomarmi is today a leading company within the stone manufacturer industry. Thanks to the strong production knowledge, to the use of technologically advanced materials and to the numerous collaborations with young designers, Pratomarmi stands out for a perfect combination of tradition and innovation.

In 2016 we had the opportunity to collaborate with Pratomarmi through the development of a new brand image and of a new, more appealing web site.

The logo is designed to make immediately think about marble, the protagonist of Pratomarmi’s activity.

The veining, irregular but harmonious as in nature, represents the care and love for the raw material.

The curved corner of the pictogram, for its part, has a double value: on the one hand it refers to the stone processing techniques, on the other it constitutes a break of the scheme that pushes the eye to linger. Indeed, the curved corner is also adopted as an expedient that helps the mind to remember: the point of interest makes the brand image more incisive and easily identifiable.

DuePunti Studio - Prato